New research has found that hate speech on X (formerly Twitter) significantly increased for at least eight months following Elon Musk’s takeover of the platform. The findings raise concerns about content moderation policies and the impact of Musk’s leadership on the platform’s discourse.
Increase in Hate Speech Post-Takeover
According to the study, instances of hate speech, including racial slurs, anti-LGBTQ+ rhetoric, and extremist content, surged after Musk completed the $44 billion acquisition of Twitter in October 2022. Researchers noted that the volume of hateful content remained consistently high for months, suggesting a direct correlation between policy changes and the rise in offensive speech.
Policy Changes and Moderation Issues
One of the key reasons behind the rise in hate speech was Musk’s decision to overhaul content moderation policies. The billionaire, who describes himself as a “free speech absolutist,” reinstated previously banned accounts and reduced moderation staff, arguing for a more open discussion environment. However, critics argue that these moves emboldened bad actors and led to increased toxicity on the platform.

Decline in Advertiser Confidence
The surge in hate speech has also affected X’s business prospects, with many major advertisers reducing or pausing their spending on the platform. Companies have expressed concerns about their ads appearing alongside harmful content, further impacting X’s revenue streams.
Platform’s Response and Ongoing Concerns
Musk and his team have defended their approach, arguing that overall engagement on the platform has increased and that new tools allow users to control their experience. However, researchers and advocacy groups warn that weaker moderation could make X an unsafe space for marginalized communities.
The study highlights the ongoing challenges X faces in balancing free speech with preventing harmful content. While Musk’s vision for the platform prioritizes less restrictive policies, the long-term consequences of increased hate speech could continue to shape X’s reputation and user experience. The Research Link: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0313293